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Review for The Everything Internet Book: Talk to Your Friends, Shop for Bargains, Find the Information You Need, and Get Free, Cool Stuff Online (Everything (Adams Media Corporation))
Are looking for The Everything Internet Book: Talk to Your Friends, Shop for Bargains, Find the Information You Need, and Get Free, Cool Stuff Online (Everything (Adams Media Corporation))
Starting an Online Business For Dummies (For Dummies (Computer/Tech)) Technical Details
ISBN13: 9780470602102
Condition: New
Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Starting an Online Business For Dummies (For Dummies (Computer/Tech)) Reviews
The nuts-and-bolts for building your own online business and making it succeed
Is there a fortune in your future? Start your own online business and see what happens. Whether you're adding an online component to your current bricks-and-mortar or hoping to strike it rich with your own online startup, the sixth edition of this popular and practical guide can help.
Find out how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more. The book explores the hottest business phenomenon today—social media marketing—with full coverage of Twitter, Facebook, blogs, and other technologies that are now firmly part of the online business landscape.
Dives into all aspects of starting and establishing an online business, including the very latest big trends
Highlights business issues that are of particular concern to online businesses
Reveals how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more
Covers the hottest social media marketing opportunities, including Twitter, Facebook, YouTube, and blogs
Shows you specific types and examples of successful online businesses
Provides the latest on B2B Web site suppliers, such as AliBaba.com
Build a better online business from the ground up, starting with Starting an Online Business For Dummies, 6th Edition! Readmore .. .
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Internet Book Marketing: An Author's Guide To Building An Online Marketing Platform Reviews
The Internet is littered with websites that are nothing more than advertisements pitching some product or service. When an author puts up a website that consists of nothing but teasers, or "long copy" as it's called in the advertising industry, it's going to fail. While the sell-through, the success rate of closing a sale to visitors, may be relatively high, the number of visitors from the search engines will be abysmally low. It doesn't matter how much you tweak your sales copy, how slick your storefront looks, whether or not you take all major and minor credit cards. You can't sell books to people if they aren't visiting your website, and nobody is going to send their friends to visit your advertisement. Most importantly of all, an advertisement is never going to serve as a platform.
I've literally had web design discussions with people who have looked at my pages and said, "But that's unfair. I can't come up with content that good." Well, that's the whole point. Why should people tell their friends about your site and why should search engines send you visitors if you don't have great content? Because you really want to sell some books and are willing to invest in web technology to do it? Yet I keep hearing from authors and publishers who think that they can hire somebody to create a successful content based website for them. They can't. It's not about the technology, the aesthetics, the interactivity or the multimedia, it's about the content. If you're an author or a publisher, you have that content, and if people aren't interested in reading a big chunk of it for free, that should tell you something about the potential market for it. Readmore .. .
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